February 15, 2024

Print On Demand

Marketing Kit

Print On Demand

Print-on-demand (POD) is a business model that has revolutionized the printing industry, allowing individuals and businesses to produce customized printed merchandise without investing in large quantities of inventory. According to recent market research, the global print-on-demand market size is expected to exceed $30 billion by 2024, driven by the increasing popularity of personalized products and advancements in digital printing technology. The beauty of this business model lies in its simplicity, low-risk, and flexibility, making it an attractive option for entrepreneurs looking to start a business with minimal investment.

Office Enviro

In this Marketing Kit, we’ll guide you through the process of starting your print-on-demand (POD)
business and explore some of the benefits of doing so. Starting a POD business involves several key
steps to ensure a smooth launch and long-term success. Here’s a comprehensive guide to help you
get started:

1. Market Research

• Identify your market segment. Determine what types of products and designs would appeal to your potential customers.
• Analyze your competition to understand their strengths and weaknesses.
• Look for gaps in the market that you can fill with your unique offerings.

2. Business Plan

• Create a detailed business plan outlining your business goals, target market, marketing strategies, pricing structure, budget, and revenue projections.
• Decide on the types of products you want to offer and assess your own capabilities for printing and timely delivery.
• Develop a pricing structure. Set competitive prices that consider both production and overhead costs to set the desired profit margins.
• Review your shipping options and any additional services such as e-commerce platforms integrations.

3. Designs and Branding

• Develop or commission designs that resonate with your target audience and align with your brand identity.
• Ensure your branding (name, color, slogan, typography, style) is consistent across all products and marketing materials.

4. Set Up an Online Store

• Choose an e-commerce platform to host your online store (e.g., Shopify, WooCommerce, BigCommerce).
• Customize your store with your brand’s visuals and product listings.
• Upload appealing product images and detailed descriptions to create product listings on your e-commerce platform

5. Marketing and Promotion

• Develop a marketing strategy to attract customers to your store. This can include social media marketing, email campaigns, social events, influencer partnerships, and search engine optimization (SEO).
• Utilize social media platforms to showcase your designs, engage with your audience, and drive traffic to your store. Creating visually appealing and engaging content is crucial for capturing attention and maintaining a strong online presence.

Here is a list of social media platforms that can help you promote your products and create a reliable income source:

1. Instagram: With features like shopping tags, Instagram Stories, and Reels, you can showcase your products and drive traffic to your online store.
2. Facebook: Utilize Facebook Pages, Groups, Lives, and the Marketplace for product promotion. Facebook Ads also offers targeted advertising options.
3. TikTok: Leverage short-form video content to creatively showcase your products.
4. Pinterest: Ideal for businesses with visually appealing products, Pinterest allows users to discover and save ideas, providing a platform for product inspiration.
5. YouTube: Create product demonstration videos, reviews, or tutorials. Monetization options, such as ads and affiliate marketing, can generate income

6. Customer Service

• Provide excellent customer service to build trust and encourage repeat business.
• Respond promptly to inquiries and address any issues or concerns

7. Order Processing and Fulfillment

• Having an online store will help you automate and effectively manage orders.
• Conduct quality controls to ensure that the printed products meet your standards. It is crucial to make sure customers receive their orders accurately and on time to increase customer satisfaction and get positive reviews.
• You can send order confirmation emails to customers and shipping notifications to keep customers informed about their order’s status. This will help build trust and increase brand loyalty

8. Legal and Financial Considerations

• Register your business and obtain any necessary licenses or permits.
• Keep accurate financial records and file taxes appropriately

9. Monitor and Optimize

• Continuously monitor your store’s performance, track sales, and analyze customer behavior to identify areas for improvement. Adjust your marketing strategies and product offerings based on the data to optimize your business.

Starting a business requires dedication, patience, and continuous effort. Be prepared to adapt to market changes and customer preferences as you grow your print-on-demand business.

Here are some of the key advantages of starting a POD business:

1. Low startup costs: Compared to large-scale manufacturing, a POD business requires minimal upfront investment.
2. No inventory management: With a POD model, you don’t need to stock products or manage inventory. When a customer places an order, the product is printed and shipped directly to them. This eliminates the risk of overstocking or wasting money on unsold items.
3. Wide product range: You can offer a wide range of products to customize, including t-shirts, hoodies, mylar balloons, tattoos, mugs, phone cases, home décor, and more. This versatility allows you to cater to various customer preferences and interests. Offering personalized options can lead to higher customer satisfaction and repeat business.
4. Reduced risk: Since you’re not investing heavily in inventory, the risk associated with a POD business is relatively low. If a certain product or design doesn’t perform well, you can easily switch to other options without significant financial repercussions.
5. Integration with e-commerce platforms: Many POD businesses integrate seamlessly with
popular e-commerce platforms like Shopify, WooCommerce, and Etsy. This makes it easier for you to set up your online store and start selling without the need for extensive technical expertise

Unlock your path to success in just three easy steps: Print, Press, and Profit.


While starting a POD business has numerous benefits, it’s essential to conduct market research to identify your target audience needs and analyze your competition. Build a strong brand image, stay updated with industry trends and continuously adapt your strategies to meet changing customer demands to achieve long-term success.


Profit Guide

Print On Demand

Building a pricing structure for your print-on-demand (POD) business requires careful consideration of various factors to ensure your pricing is competitive, covers your costs, and allows for a reasonable profit margin. The key to success lies in calculating the minimum order quantities and setting prices that ensure profitability for your POD business. You need to consider both overhead and printing
Here’s a step-by-step guide to help you develop an effective pricing strategy.

1. Calculate Overhead and Production Costs:

First, you need to calculate the monthly overhead costs of your business. These are the ongoing expenses required to operate your business regardless of the number of products sold. The overhead costs include website hosting fees, ecommerce platform fees, marketing expenses, office supplies, rent, electricity, equipment cost, among others.

Once you’ve calculated your total monthly overhead costs, you’ll need to divide them by the average number of products you print every month. This will give you the overhead cost per product to remain sustainable. Here’s a formula to help you out:

Monthly Overhead Cost Per Printed Item = $ Monthly overhead costs / average # of printed items per month.

Next, determine the production costs associated with each product you offer. This includes the blank item cost, graphic design services, printing costs (consumables), packaging, and any other operational expenses related to production such as shipping costs. The production cost will depend on factors such as the product type, size, color options, and quantity. Note that production costs might decrease with larger order quantities due to bulk discounts. Here is the formula broken down

Monthly Production Cost per Item = $Total production costs per month / Quantity of items
produced per month

Monthly Production Cost per Item =
(Blank item cost x # of items in the job)
+ (Total printing costs per item (toner and transfer paper) x # of items)
+ Graphic design service cost
+ (Packaging (bags, boxes, tape, paper, labels) x # of items)
+ Total Shipping Costs for the Job
/ Quantity of items produced per month

Then, you will need to add the total monthly cost numbers together to get the total cost per item:

Total Cost per Item = $Monthly overhead cost per printed item + $Monthly production cost per item

2. Calculate Profits:

Decide on a reasonable profit margin that aligns with your business goals and market standards. A typical profit margin for POD businesses is around 20% to 50%, but this can vary based on factors like product demand and competition.

Here’s a formula to calculate your profit:

Profit Made per Item = $Total cost per Item x desired profit %
as a decimal (example: 0.50).

Next, you need to add the profit made per item to the total cost per item and multiply it by the
number of the items in the job or order:

Sale Price per Item = $Profit made per item for that job + $Total cost per item for the job.

Total Sale Price = $Sale price per item x # of items in a job.

3. Determine a Minimum Order Quantity

Before accepting a 3-shirt order, you should think about regaining your costs and not operating at a loss. The overhead, production, and time costs will make those 3 shirts very expensive for you to make a profit. Look at the formulas we explained above and ask yourself if the final price per item is reasonable for a customer.

To set a minimum order quantity, you need to find the balance between covering your costs and ensuring a profitable margin. Here’s how you can calculate the minimum order quantity:

MOQ = ($Overhead cost per printed item + $production cost per item) / (1 – Desired Profit Margin.

For example, if your overhead cost per printed item is $3, the production cost per item is $5, and your desired profit margin is 50%:
MOQ = ($3 + $5) / (1 – 0.50) = $8.57 / 0.50 ≈ 16 products

Thus, to break even and achieve a 50% profit margin, you should set a minimum order quantity of 16 products. However, the minimum order quantity could vary depending on your overhead and production costs.

4. Monitor and Adjust

Set your prices based on the calculations above but be prepared to adjust them over time based on customer feedback and sales performance.

Regularly review your pricing structure and make necessary adjustments to maintain a competitive edge while ensuring profitability.


Remember that pricing is not a one-size-fits-all approach, and it’s essential to strike a balance between affordability for customers and profitability for your business. Pricing can impact customer perception, so be cautious about setting prices too high, especially in competitive markets. Finding the right balance between covering your costs and setting a competitive price is crucial for long-term success.

Leave a Reply